Episode 1: Highlands Corporate Away Day
2024-02-0162 min
Week One. Lord Sugar’s candidates host a corporate away day in the Scottish Highlands. Back in the boardroom, one candidate is sent packing.
Season guide
The Apprentice Season 18 — Episodes and Where to Watch
12 episodes · first aired 2024-02-01
TMDB does not provide a season overview.
Episode guide
Episode 2: Cheesecakes
2024-02-0858 min
It's week two and the candidates manufacture miniature cheesecakes to sell to the public and corporate clients. But crumbling cakes and maths meltdowns lead to a firing in the boardroom.
Episode 3: Virtual Escape Rooms
2024-02-1558 min
It's week three, and the teams create a new virtual escape room to pitch to industry experts. Boring branding and confusing concepts lead to one candidate being fired.
Episode 4: Discount Buying
2024-02-2259 min
It's week four, and the candidates are sent to Jersey to secure nine items synonymous with the area. After a race to the finish, it’s au revoir for another candidate in the boardroom.
Episode 5: Formula E
2024-02-2958 min
Lord Sugar's candidates launch a new Formula E team before pitching for sponsorship, but questionable designs jeopardise multi-million-pound negotiations.
Episode 6: Cereal
2024-03-0758 min
The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.
Episode 7: Budapest Tourism
2024-03-1458 min
Lord Sugar’s candidates touch down in the Hungarian capital of Budapest to sell and run bespoke tours. Back in Blighty, one candidate is sent packing.
Episode 8: XBUS Advertising
2024-03-2158 min
Lord Sugar’s candidates brand and create an advertising campaign for a new electric vehicle. Boring branding and confusing adverts mean one candidate hits the brakes.
Episode 9: TV Selling
2024-03-2859 min
The teams are tasked with choosing a selection of products to sell live to the nation on one of the UK's leading TV shopping channels.
Episode 10: Vegan Alternative to Cheese
2024-04-0458 min
Lord Sugar's candidates are tasked with creating a new vegan alternative to cheese to pitch to major retailers. But unusual recipes and bland brands result in another candidate being fired.
Episode 11: Interviews
2024-04-1158 min
Some familiar faces are back to interrogate the business plans of the final five, and with £250,000 in touching distance, there’s tears, tension and tough love.
Episode 12: The Final & You’re Hired!
2024-04-1858 min
Two finalists will be tasked with launching a new business and pitching it to Lord Sugar for the chance to win his £250,000 investment and become his next business partner.
Series, season and episode metadata is supplied by TMDB. No season-specific provider claim is made on this page.